CAN-SPAM QUIZ: ARE YOU COMPLIANT?

Posted by Jordan Lane on June 2nd, 2010

Every so often it is prudent to take a refresher on fundamental email marketing topics and best practices.

CAN-SPAM, officially known as the Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003, is one of the most important online marketing topics. To follow is a CAN-SPAM QUIZ. Test your knowledge to make sure your emails are compliant.

 

Please take the quiz below: Results and explanations will be displayed after the Quiz
CAN-SPAM is only applicable in the United States and overrides any state level spam laws.
True
False
Updates to CAN-SPAM are managed and produced by the FCC.
True
False
Which of the following is not acceptable under CAN-SPAM?
A physical street address in the content of the sender
A PO box address in the content of the sender
Having an opt-out link
Sending marketing email to anyone regardless of whether they’ve actually opted-out
What’s the maximum number of pages a user is allowed to land on or be redirected to after clicking on the unsubscribe link in an email?
One page
Two pages
Three pages
Four Pages
How quickly after a user unsubscribes must you remove them from your marketing lists?
Five days
Ten days
One week
One month
How long must the unsubscribe link in an email remain active for a user to click on it?
Five days
Ten days
One week
One month
Transactional email is defined as that which you think the recipient would most likely convert on.
True
False
Transactional email is exempt from CAN-SPAM.
True
False
Which of the following headers must accurately reflect the sender?
The friendly from
From address
Subject
All of the Above
You must send to at least the following amount for CAN-SPAM to be in force?
Any Volume
100
1,000
10,000
Violation of CAN-SPAM can result in monetary fines and possible jail time.
True
False

How did you do? (Leave a comment or tweet your score if you dare)

Published by Jordan Lane http://www.emailmoxie.com Jordan Lane is an Email Marketing Expert and consultant. He is also the founder of the website EmailMoxie.com. EmailMoxie.com offers Email Marketing Knowledge, Best Practices and Tips

Posted in Articles, Featured Tags: can spam quiz, can-spam, email quiz, email spam, spam, unsolicited email

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3 Responses to “CAN-SPAM QUIZ: ARE YOU COMPLIANT?”

1. Marvin Curo says:

   June 5, 2010 at 7:00 pm

   Which of these is more cost effective, telemarketing or email marketing?
2. Kelly Lorenz says:

   June 7, 2010 at 3:03 pm

   Hey Jordan,

   Great quiz! I only missed the question on transactional messages, which is debatable in my mind. Transactional messages are covered under CAN SPAM and are regulated and monitored even if they are exempt from commercial mailing requirements. That’s just my argument though . All the other questions are great!

   Kelly Lorenz
3. Jordan Lane says:

   June 7, 2010 at 6:11 pm

   Hi Kelly and Marvin –

   Kelly – I agree. Transactional Messages are debatable and are not 100% clear in CAN-SPAM. For example, is an unsub a transaction? Some say yes – some say no.

   Marvin – As far as what is not cost effective telemarketing or email marketing depends on what you are selling, how much profit you make from it, what you are paying for email marketing or phone numbers, and what works for you. The short answer is that email is more cost effective. But if you are selling a 10 million dollar airplane (for example) calling the right buyer might be a better idea than sending an email marketing message Please let me know if you have any specific questions.

   Best regards,
   Jordan http://www.EmailMoxie.com