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Archive for the ‘Articles’ Category
Using Photos to enhance the strength of your email marketing message
Posted by Ricardas Montvila on November 1st, 2010
Understanding basic email marketing metrics
Posted by Ricardas Montvila on November 1st, 2010
At the first glance all email marketing metrics seem relatively straight forward. However it is important to know how they are calculated from the technical point of view in order to be able to analyze your campaign performance and draw any conclusions. This post describes a few basic, but often misrepresented email marketing metrics.
Posted in Articles, Deliverability, Featured 
Tags: email metrics, inbox placement, S.A.M.E. 
1 Comment »Behavioural Targeting, meet the Audience. Audience, meet Behavioural Targeting.
Posted by Ricardas Montvila on October 27th, 2010
Success of your Behavioural Targeting campaign depends on how you are managing your subscriber expectations. Was your subscriber aware that you will be tracking his behaviour on your website? If not, does he trust you (your brand) to collect this kind of information?
If your answer to both of those questions is “no” this campaign is most likely to have a negative impact on your recipients, as this technique may seem intrusive.
Posted in Articles, Featured, Strategy Tags: behavioural targeting, data mining, triggers 6 Comments »29 List-Building Tactics You Must Know
Posted by maildog on October 27th, 2010
We all know what we can’t do to grow our list, but for a lot of businesses the question remains … what CAN we do to ethically grow our email list?
Posted in Articles, Featured, List Growth, Strategy Tags: email marketing, email opt-ins, List Growth, new subscribers, Social Email 6 Comments »DIY Surveys
Posted by Ricardas Montvila on June 14th, 2010
Surveys are an extremely powerful market research tool. Why guess what your target audience wants if you can ask them? This post describes a few proven, powerful yet cheap Survey tools that are waiting to be utilised. If you are thinking “What is a Survey and why should I care?” please click here.
Posted in Articles, Featured, Strategy Tags: feedback, google, limesurvey, survey, surveygizmo, surveymonkey, zoomerang 3 Comments »Newsletter sign-up process ESP style
Posted by Ricardas Montvila on June 10th, 2010
Newsletters are a great way of communicating news about your company to people that are interested either in your brand or what you have got to say about the industry. This is even more important to email marketing service providers, as they have an excellent opportunity to educate their existing customers on newsletter best practices [...]
Posted in Articles, Featured, List Growth, Strategy Tags: best practices, esp, newsletter, signup 4 Comments »You Are Checking Your Email On What? Top ISPs.
Posted by Jordan Lane on June 4th, 2010
Like the many flavors of ice-cream, consumers have a variety of ways to check email. But which is the most popular? Does Hotmail trump Gmail? Does anyone use AOL Mail anymore? What about Lotus Notes 6? Below is some information to help address these questions. Before I provide the information here are a couple points [...]
Posted in Articles Tags: check email, ISP, ISPs, mobile email device, top Isp, web-based email, Yahoo.com No Comments »CAN-SPAM QUIZ: ARE YOU COMPLIANT?
Posted by Jordan Lane on June 2nd, 2010
Every so often it is prudent to take a refresher on fundamental email marketing topics and best practices. CAN-SPAM, officially known as the Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003, is one of the most important online marketing topics. To follow is a CAN-SPAM QUIZ. Test your knowledge to make sure [...]
Posted in Articles, Featured Tags: can spam quiz, can-spam, email quiz, email spam, spam, unsolicited email 3 Comments »Sharing your email content on social media
Posted by Ricardas Montvila on May 11th, 2010
Many ESPs now allow you to integrate Social Media into your email marketing campaigns. That’s great news, but what does it actually mean and what to do if your ESP does not offer Social Media integration? What is social media integration in email? There are many ways you can engage your newsletter subscribers into participating [...]
Posted in Articles, Featured, HTML Design, Social Email, Strategy Tags: facebook, linkedin, myspace, Social Email, twitter 2 Comments »Which ESP is the best?
Posted by Ricardas Montvila on May 11th, 2010
Easy! There isn’t one. You can ask for advice on a social network or you can search for it online. That is often very effective, unfortunately the problem is that you will not find out which ESP is the best for YOUR business. In fact, if you base your decision on the latter option you [...]
