Success of your Behavioural Targeting campaign depends on how you are managing your subscriber expectations. Was your subscriber aware that you will be tracking his behaviour on your website? If not, does he trust you (your brand) to collect this kind of information?
If your answer to both of those questions is “no” this campaign is most likely to have a negative impact on your recipients, as this technique may seem intrusive.
Posted in Articles, Featured, Strategy 
Tags: behavioural targeting, data mining, triggers 
6 Comments »
We all know what we can’t do to grow our list, but for a lot of businesses the question remains … what CAN we do to ethically grow our email list?
Posted in Articles, Featured, List Growth, Strategy Tags: email marketing, email opt-ins, List Growth, new subscribers, Social Email 6 Comments »
Surveys are an extremely powerful market research tool. Why guess what your target audience wants if you can ask them? This post describes a few proven, powerful yet cheap Survey tools that are waiting to be utilised. If you are thinking “What is a Survey and why should I care?” please click here.
Posted in Articles, Featured, Strategy Tags: feedback, google, limesurvey, survey, surveygizmo, surveymonkey, zoomerang 3 Comments »
A transactional email is an email that is sent in response to an action. The most common types of transactional emails are order confirmations, ship confirmations, and order tracking emails. Transactional emails are generally high performers. On average they have seven times the open rate and four times the click rate when compared to bulk [...]
Posted in Strategy Tags: check email status, email roi, lucrative emails, order status, purchases, roi, ship confirmation, transactional emails No Comments »
Newsletters are a great way of communicating news about your company to people that are interested either in your brand or what you have got to say about the industry. This is even more important to email marketing service providers, as they have an excellent opportunity to educate their existing customers on newsletter best practices [...]
Posted in Articles, Featured, List Growth, Strategy Tags: best practices, esp, newsletter, signup 4 Comments »
You never get a second chance to make a first impression is an old, but accurate, cliché. First impressions can make or break a friendship, a job interview, or a business relationship. This is especially true when someone opts in to your email marketing program. Be sure you make these new subscribers feel welcome. Send [...]
He who is afraid of asking is ashamed of learning. – Danish Proverb We all know that sending a Thank You to purchasers is a great idea. But don’t make the mistake of forgetting to checkup with your customers after the sale. Beyond thanking them for opening their wallets to you, ask them how they [...]
Posted in Strategy Tags: email survey, email survey e, holiday survey, opinion emails, sending surveys, subscriber opinion, surveys 1 Comment »
Retailers who have brick-and-mortar locations and an online presence frequently struggle on how to bridge these two unique, but vital, customer touch points. Some of the Offline/Online struggles and questions are: – What are the best ways to promote in-store email sign-up? – How do we promote our stores in email? – How do we [...]
Posted in Strategy Tags: email welcome, in store welcome, online and offline marketing, world marker email No Comments »
Many ESPs now allow you to integrate Social Media into your email marketing campaigns. That’s great news, but what does it actually mean and what to do if your ESP does not offer Social Media integration? What is social media integration in email? There are many ways you can engage your newsletter subscribers into participating [...]
Posted in Articles, Featured, HTML Design, Social Email, Strategy Tags: facebook, linkedin, myspace, Social Email, twitter 2 Comments »
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