http://news.whichesp.com Latest news and trends from the email marketing industry in one place. Mon, 01 Nov 2010 15:56:56 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 http://news.whichesp.com/articles/using-photos-to-enhance-the-strength-of-your-email-marketing-message/ http://news.whichesp.com/articles/using-photos-to-enhance-the-strength-of-your-email-marketing-message/#comments Mon, 01 Nov 2010 15:51:20 +0000 Ricardas Montvila http://news.whichesp.com/?p=389 Users pay close attention to photos and other images that contain relevant information but ignore fluffy pictures used to "jazz up" Web pages.]]> http://news.whichesp.com/articles/using-photos-to-enhance-the-strength-of-your-email-marketing-message/feed/ 2 http://news.whichesp.com/articles/understanding-basic-email-marketing-metrics/ http://news.whichesp.com/articles/understanding-basic-email-marketing-metrics/#comments Mon, 01 Nov 2010 15:00:00 +0000 Ricardas Montvila http://news.whichesp.com/?p=378 At the first glance all email marketing metrics seem relatively straight forward. However it is important to know how they are calculated from the technical point of view in order to be able to analyze your campaign performance and draw any conclusions. This post describes a few basic, but often misrepresented email marketing metrics.]]> http://news.whichesp.com/articles/understanding-basic-email-marketing-metrics/feed/ 1 http://news.whichesp.com/articles/behavioural-targeting-meet-the-audience-audience-meet-behavioural-targeting/ http://news.whichesp.com/articles/behavioural-targeting-meet-the-audience-audience-meet-behavioural-targeting/#comments Wed, 27 Oct 2010 17:54:28 +0000 Ricardas Montvila http://news.whichesp.com/?p=361 Success of your Behavioural Targeting campaign depends on how you are managing your subscriber expectations. Was your subscriber aware that you will be tracking his behaviour on your website? If not, does he trust you (your brand) to collect this kind of information? If your answer to both of those questions is “no” this campaign is most likely to have a negative impact on your recipients, as this technique may seem intrusive.]]> http://news.whichesp.com/articles/behavioural-targeting-meet-the-audience-audience-meet-behavioural-targeting/feed/ 6 http://news.whichesp.com/articles/29-list-building-tactics-you-must-know/ http://news.whichesp.com/articles/29-list-building-tactics-you-must-know/#comments Wed, 27 Oct 2010 09:02:03 +0000 maildog http://news.whichesp.com/?p=339 We all know what we can’t do to grow our list, but for a lot of businesses the question remains … what CAN we do to ethically grow our email list? ]]> http://news.whichesp.com/articles/29-list-building-tactics-you-must-know/feed/ 6 http://news.whichesp.com/articles/diy-surveys/ http://news.whichesp.com/articles/diy-surveys/#comments Mon, 14 Jun 2010 21:05:12 +0000 Ricardas Montvila http://news.whichesp.com/?p=295 Surveys are an extremely powerful market research tool. Why guess what your target audience wants if you can ask them? This post describes a few proven, powerful yet cheap Survey tools that are waiting to be utilised. If you are thinking “What is a Survey and why should I care?” please click here. Free Surveys [...]]]> http://news.whichesp.com/articles/diy-surveys/feed/ 3 http://news.whichesp.com/strategy/transactional-emails-can-provide-big-returns/ http://news.whichesp.com/strategy/transactional-emails-can-provide-big-returns/#comments Mon, 14 Jun 2010 05:58:48 +0000 Jordan Lane http://news.whichesp.com/?p=253 A transactional email is an email that is sent in response to an action.  The most common types of transactional emails are order confirmations, ship confirmations, and order tracking emails.   Transactional emails are generally high performers.  On average they have seven times the open rate and four times the click rate when compared to bulk [...]]]> http://news.whichesp.com/strategy/transactional-emails-can-provide-big-returns/feed/ 0 http://news.whichesp.com/html-email-design/display-view-in-browser-button-in-outlook-2010/ http://news.whichesp.com/html-email-design/display-view-in-browser-button-in-outlook-2010/#comments Thu, 10 Jun 2010 22:31:06 +0000 Ricardas Montvila http://news.whichesp.com/?p=283 Outlook 2010 will display “View in Browser” button in those emails that are likely to have some CSS rendering issues. That’s great news for email marketers, but what is the point of this if we do not know how to make sure this button is always there? 30 minutes and 25 tests later I have [...]]]> http://news.whichesp.com/html-email-design/display-view-in-browser-button-in-outlook-2010/feed/ 5 http://news.whichesp.com/articles/newsletter-sign-up-process-esp-style/ http://news.whichesp.com/articles/newsletter-sign-up-process-esp-style/#comments Thu, 10 Jun 2010 18:29:34 +0000 Ricardas Montvila http://news.whichesp.com/?p=266 Newsletters are a great way of communicating news about your company to people that are interested either in your brand or what you have got to say about the industry. This is even more important to email marketing service providers, as they have an excellent opportunity to educate their existing customers on newsletter best practices [...]]]> http://news.whichesp.com/articles/newsletter-sign-up-process-esp-style/feed/ 4 http://news.whichesp.com/strategy/make-a-great-first-impression-with-your-welcome-email/ http://news.whichesp.com/strategy/make-a-great-first-impression-with-your-welcome-email/#comments Wed, 09 Jun 2010 21:17:15 +0000 Jordan Lane http://news.whichesp.com/?p=243 You never get a second chance to make a first impression is an old, but accurate, cliché.  First impressions can make or break a friendship, a job interview, or a business relationship.  This is especially true when someone opts in to your email marketing program. Be sure you make these new subscribers feel welcome. Send [...]]]> http://news.whichesp.com/strategy/make-a-great-first-impression-with-your-welcome-email/feed/ 1 http://news.whichesp.com/strategy/what-is-on-your-subscribers-mind-why-dont-you-ask/ http://news.whichesp.com/strategy/what-is-on-your-subscribers-mind-why-dont-you-ask/#comments Fri, 04 Jun 2010 20:31:57 +0000 Jordan Lane http://news.whichesp.com/?p=222 http://news.whichesp.com/strategy/what-is-on-your-subscribers-mind-why-dont-you-ask/feed/ 1