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Outlook 2010 will display “View in Browser” button in those emails that are likely to have some CSS rendering issues.
That’s great news for email marketers, but what is the point of this if we do not know how to make sure this button is always there?
30 minutes and 25 tests later I have found a CSS tag that will activate this button every time your email lands in Outlook 2010.
Normal HTML email
HTML email with added code to trigger the “View in Browser” button.
Please find the code below:
<style type=”text/css”>#outlook a {padding: 0 0 0 0;}</style>
How it works?
Simply place the code above anywhere within your HTML email. I am sure there are other tags that work too, but this one works for me just fine.
The only downside of this is that you will not be able to see how many people have clicked on the “View in Browser” button, however all your Opens and Clicks will be tracked normally.
Any other Outlook 2010 tricks you would like to share?
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[...] Paul at Litmus & Ricardas (formerly) at WhichESP. [...]
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Question “How to insert the above code into Outlook 2010 email”?
There is no option given in Outlook 2010 to insert the code, as first the content is written as MSG (proprietary) and only gets converted into HTML when sending, by using older Word 2007 html engine.
How to open MSG file to insert the code? How to create any Outlook message with the above code? Anyone have a solution?
By the wy, if your do NOT use Outlook 2010, but Thunderbird, it does allow one to insert the code into the html body. But, once in Outlook 2010, if you forward the message the code is wipe out. So no template can be used…
Andrew…
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