LinkedIn has announced today that users are allowed to share content. What does that mean to email marketers?

You can now add a “Share on LinkedIn” button into your emails. For application and a brief strategy behind it please refer to my previous post.

LinkedIn Share button

http://www.linkedin.com/shareArticle?mini=true&ro=false&trk=bookmarklet&title=<Title>url=<URL>

Sample:

http://www.linkedin.com/shareArticle?mini=true&ro=false&trk=bookmarklet&title=Pengumail%20announces%20Send%20Yesterday%20feature&url=http://pengumail.com/features.html#SendYesterday

HTML Email friendly button:

<table width="80" border="0" align="center" cellpadding="1" cellspacing="0"> <tr> <td width="62" bgcolor="#1F92B3"> <table width="80" border="0" cellpadding="0" cellspacing="0" bgcolor="#FFFFFF"> <tr> <td width="22" bgcolor="#3399CC"> <div align="center"><b><font color="#ffffff" size="2" face="Trebuchet MS">in</font></b></div> </td> <td width="42" bgcolor="#3399CC"> <div align="center"><b><font color="#ffffff" size="1" face="Trebuchet MS"><a href="http://www.linkedin.com/shareArticle?mini=true&ro=false&trk=bookmarklet&title=Pengumail%20announces%20Send%20Yesterday%20feature&url=http://pengumail.com/features.html#SendYesterday" mce_href="http://www.linkedin.com/shareArticle?mini=true&ro=false&trk=bookmarklet&title=Pengumail%20announces%20Send%20Yesterday%20feature&url=http://pengumail.com/features.html#SendYesterday" style="text-decoration:none; color:#ffffff" mce_style="text-decoration: none; color: #ffffff;">share</a></font></b></div> </td> </tr> </table> </td> </tr> </table>